Nimble Courses

Engaging, editable courses that your teams will embrace

CSB Biz Plan 5 – Customers and MUGS

By: Common Sense Business
Duration: 30 minutes
Price: £16
(25% charity discount applies)

This course forms part of the Common Sense Business (CSB) Business Planning Programme, which provides small business owners and managers with the skills essential to running an efficient, profitable and durable business. The CSB programme has a proven track record and has been written by experts to specifically meet the needs of small businesses.

The focus of this CSB Biz Plan 5 course is to help you recognise the importance of customers to your business. You’ll be given practical advice on: how to identify key customer types; how to acquire them; and how meeting your customers’ needs fit with your own business goals.

This course can be bought individually or as part of the full programme. A 20% discount applies when purchasing the full CSB programme. The full programme comes with a handy downloadable workbook that includes templates to help you complete your business plan.

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After completing the course, learners will be able to:

  • Understand the importance of customers for your business success
  • Identify a key customer type for your business and have a method for identifying more
  • Balance your customers’ needs with your own


Topics explored in this course, CSB Biz Plan 5 – Customers and MUGS:

  • MUGS definition
  • Finding customers
  • Knowing your customer
  • Customer types
  • Reaching customers
  • Customer communications

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