Nimble Courses

Engaging, editable courses that your teams will embrace

CSB Biz Plan 6 – Market, Users, Goods, Services

By: Common Sense Business
Duration: 30 minutes
Price: £16
(25% charity discount applies)

This course forms part of the Common Sense Business (CSB) Business Planning Programme, which provides small business owners and managers with the skills essential to running an efficient, profitable and durable business. The CSB programme has a proven track record and has been written by experts to specifically meet the needs of small businesses.

The CSB Biz Plan 6 course concentrates on how to evaluate the broad context in which your business operates. You’ll explore how to take your product successfully to market and look at defining factors, such as customer buying decisions and developing a targeted, accurately priced product offering.

This course can be bought individually or as part of the full programme. A 20% discount applies when purchasing the full CSB programme. The full programme comes with a handy downloadable workbook that includes templates to help you complete your business plan.

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After completing the course, learners should be able to:

  • Understand the context of how your customers make buying decisions
  • Know how to identify the market that you are operating in
  • Differentiate between customers for your product and the users of your product
  • Identify the goods and services that appeal best to your customer
  • Be able to prioritise next steps to move your business on to the next stage


Topics explored in this course, CSB Biz Plan 6 – Market, Users, Goods, Services:

  • M.U.G.S
  • Market
  • Users
  • Goods and services
  • Products and packages

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