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Engaging, editable courses that your teams will embrace

CSC Business Plan 5; Customers and MUGS

By: Common Sense Corporate
Duration: 30 minutes
Price: £16
(25% charity discount applies)

This course forms part of the Common Sense Corporate (CSC) Business Planning Programme, which provides larger organisations with no-nonsense skills that can have an immediate and transforming impact on your business activities – be that across your company as a whole, or at a departmental, team or individual level. The business planning programme concepts and tools can be applied to both external delivery as well as helping you meet the needs of your internal stakeholders.

The focus of this CSC Business Plan 5 course is to help you recognise the importance of customers to your business. You’ll be given practical advice on: how to identify key customer types; how to acquire them; and how meeting your customers’ needs fit with your own business goals.

This course can be bought individually or as part of the full programme. A 20% discount applies when purchasing the full CSC programme. The full programme comes with a handy downloadable workbook that includes templates to help you put your new skills into practice.

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After completing the course, learners will be able to:

  • Understand the importance of customers for your business success
  • Identify a key customer type for your business and have a method for identifying more
  • Balance your customers’ needs with your own


Topics explored in this course, CSC Business Plan 5 – Customers and MUGS:

  • MUGS definition
  • Finding customers
  • Knowing your customer
  • Customer types
  • Reaching customers
  • Customer communications

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