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CSC Business Plan 6; Market, Users, Goods, Services

  • By: Common Sense Corporate
  • Duration: 30 minutes
  • Price: £16 (Bulk discounts available; 25% charity discount applies)

This course forms part of the Common Sense Corporate (CSC) Business Planning Programme, which provides larger organisations with no-nonsense skills that can have an immediate and transforming impact on your business activities – be that across your company as a whole, or at a departmental, team or individual level. The business planning programme concepts and tools can be applied to both external delivery as well as helping you meet the needs of your internal stakeholders.

The CSC Business Plan 6 course concentrates on how to evaluate the broad context in which your business operates. You’ll explore how to create ‘products’ and take them successfully to market, looking at defining factors such as customer buying decisions and developing a targeted, accurately priced product offering.

This course can be bought individually or as part of the full programme. A 20% discount applies when purchasing the full CSC programme. The full programme comes with a handy downloadable workbook that includes templates to help you put your new skills into practice.

CSC Business Plan 6; Market, Users, Goods, Services

Objectives

After completing the course, learners should be able to:

  • Understand the context of how your customers make buying decisions
  • Know how to identify the market that you are operating in
  • Differentiate between customers for your product and the users of your product
  • Identify the goods and services that appeal best to your customer
  • Be able to prioritise next steps to move your business on to the next stage

Topics

Topics explored in this course, CSC Business Plan 6 – Market, Users, Goods, Services:

  • M.U.G.S
  • Market
  • Users
  • Goods and services
  • Products and packages

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