How do you grow a business whilst balancing the demands of day-to-day pressures?
That’s the focus of this case study from ‘In Good Company’. This consultancy provides accredited coaching training and Leadership Development. Jo Wheatley and Zoe Hawkins, its directors, are on a journey to extend their capacity beyond face-to-face training whilst adding value to the company’s training portfolio. Their journey began with a search for an elearning platform. That search led them to Nimble.
Don’t overlook support and patience
Jo and Zoe wanted a platform that was easy and intuitive to use, relatively low cost and reflected their own values. They have found Nimble ‘approachable’, ‘enabling’ and ‘eternally patient and supportive’. Their elearning journey has had its ups and downs. Finding time to write courses has been an on-going challenge but alleviated by remembering this process is a long-term investment.
Advice Tip No.1: journeys require patience; remember the investment will eventually pay dividends to your customers.
Always keeping the learner in mind
It’s easy to get distracted whilst writing your courses, so Jo and Zoe ‘constantly review’ their work so it meets their ILM Coaching and Mentoring criteria. They recognise the golden rule of elearning: content needs to be broken down into manageable and useful chunks so it’s understood by the learner.
Advice Tip No. 2: listen to your audience and review your material based on their feedback.
Keep an eye on your destination
When we asked if they were enjoying their elearning journey, their reply amused us. ‘It’s like running a marathon! There’s lots of training, times when you hit the wall, but when you cross the finish line and get your medal, you are immensely proud and it is an achievement that you can keep drawing on.’ They’re quick to point out one big difference to marathon running – cloud-based technology lets you work at any time and in any place!
Advice Tip No. 3: always keep your destination in mind, no matter how long the journey.
We asked for their advice to anyone starting this journey. We’ve put it into bullet points because there are some great tips here:
- Ring-fence a couple of weeks per module, get totally absorbed in the content and deliver it within that bubble. That is the most efficient and rewarding approach.
- Make sure you have your branding, videos and time for narration set aside.
- Be bold and confident in your content… make sure your personality shines through!
- Always have the lens of engagement with your customers in focus and speak to your customers before you get started so you know you’ll be meeting their needs.
- It doesn’t need to be perfect, so don’t be a self-saboteur! Sending draft content to Nimble so they can give you a boost and pointers really helps the process.
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